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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 1278-1282

The Influence Of Customer Satisfaction On Customer Loyalty Mediated By Brand Trust On Lazada E-Commerce In Mataram City

  1. Ika Wardiatul Jannah
  2. Baiq Handayani Rinuastuti
Volume 22 · 2025 Pages 1278-1282 e-ISSN 3047-857X English

Abstract

This research aims to determine the effect of Customer Satisfaction on Customer Loyalty mediated by Brand Trust at Lazada E-commerce in Mataram City. The population in this study were consumers who had made transactions on the Lazada application in Mataram City using a sample of 100 respondents. The research method used in this research is quantitative research. This research is associative type, using SEM-PLS with SmartPLS 0.4. The results of this study indicate that Customer satisfaction has a positive and significant influence on Customer Loyalty which is mediated by Brand Trust.

Keywords

  • Customer Satisfaction
  • Customer Loyalty
  • Brand Trust

Citation

Ika Wardiatul Jannah, Baiq Handayani Rinuastuti. (2025). The Influence Of Customer Satisfaction On Customer Loyalty Mediated By Brand Trust On Lazada E-Commerce In Mataram City. Proceedings of the International Symposium on Management, 22, 1278-1282.

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