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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 1104-1108

Factors Affecting The Intention to Use Artificial Intelligence (AI) In Personal Financial Services Of MoMo E-Wallet Among Gen Z Customers In Ho Chi Minh City

  1. Thanh Nguyen Phuc Quy
  2. Linh Chau Dinh
Volume 22 · 2025 Pages 1104-1108 e-ISSN 3047-857X English

Abstract

The emergence of artificial intelligence (AI) in personal financial services has significantly transformed how customers interact with digital wallets such as MoMo. This study aims to identify the factors affecting Gen Z customers' intention to use AI in MoMo's personal financial services in Ho Chi Minh City. The proposed research model includes four factors: perceived usefulness, perceived ease of use, response quality, and performance expectancy. Inheriting the TAM and UTAUT theories, this study expects to provide practical evidence on AI adoption behavior among young, dynamic customers in Vietnam.

Keywords

  • Artificial Intelligence
  • Personal Financial Services
  • MoMo E-wallet
  • Gen Z
  • Intention to Use

Citation

Thanh Nguyen Phuc Quy, Linh Chau Dinh. (2025). Factors Affecting The Intention to Use Artificial Intelligence (AI) In Personal Financial Services Of MoMo E-Wallet Among Gen Z Customers In Ho Chi Minh City. Proceedings of the International Symposium on Management, 22, 1104-1108.

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