Unfolding Sustainability Through the Effectiveness of PDPBT Training for Enhancing Diversification and Digitalization Butterfly Pea Flower MSMEs in Tuban, Indonesi

Abstract

Indonesia, with its abundant natural resources, can prioritize the development of MSME products rooted in its local environment. Prunggahan Kulon Village is one of the villages in Indonesia with the natural potential of butterfly pea flowers that can be utilized as a local wisdom-based MSME development. Further development of butterfly pea flowers MSMEs can be pursued by trying to diversify products and digitize products for global market expansion. This study aims to analyze the effectiveness of providing PDPBT (Training on Diversification of Butterfly Pea Flower Products) to increase the understanding and intention of diversification and digitalization of the Prunggahan Kulon Village community. The research used a quantitative method with a one-sided pretest-posttest technique on one experimental class. The results showed that the average pretest score was 138 or in the high interval, meaning respondents had a good initial understanding of the diversification and digitalization of bay flower MSME products. After the PDPBT process was carried out, the post-test results were found with an average of 150 with a maximum value of 170, so the posttest value was in the high interval and increased by 8.87% compared to the pretest results. Based on the results of the N Gain test, the values are 0.4 and 40.8%, which means that PDPBT is in the category of moderate effectiveness and less effective. Hence, there is a growing demand for additional initiatives from local governments and residents to continuously train butterfly pea flower MSMEs. Alongside training, ensuring equitable digital access, including coaching on social media content, is crucial for enhancing global marketing efforts.