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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 749-753

The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products

  1. Arnetta Valentina Rigawara
Volume 22 · 2025 Pages 749-753 e-ISSN 3047-857X English

Abstract

This study analyzes digital marketing’s effect on brand awareness and purchasing decisions for Le Mineral in Soreang using qualitative methods. Findings show digital marketing significantly impacts both variables, with social media being the most influential channel.

Keywords

  • digital marketing
  • brand awareness
  • purchase decision
  • Le Mineral
  • Soreang

Citation

Arnetta Valentina Rigawara. (2025). The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products. Proceedings of the International Symposium on Management, 22, 749-753.

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