The Impact of Sustainable Entrepreneurship on The Growth Of MSMEs With Digital Technology in Palembang City

Abstract

Entrepreneurship has a major contribution in a country, in the era of globalization and increasing competition, Micro, Small and Medium Enterprises (MSMEs) are one of the backbones of a country's economy to advance, therefore sustainable entrepreneurship (Sustablepreneur) as a business development effort that provides new opportunities for innovative small and medium business activities in relation to ecological and social issues. therefore this study is to determine the factors of how much influence Sustablepreneur has on the growth and sustainability of SMEs in creating business innovation and creativity. Sampling was done by purposive sampling. There are digital SMEs in Palembang that have fostered SMEs that are sampled in this study using the simple random sampling method. Based on the analysis of this study found that SME entrepreneurs generally have a positive or favorable attitude towards sustainability, care about social pressures on sustainability, consider that sustainable entrepreneurship is interesting, and have sufficient ability to entrepreneurship sustainability.