The Impact of Electronic Word Of Mouth and Tourism Product Attributes On Tourists Decision To Visit The Talaga Bodas Crater Hot Spring In Tarogong, Garut Regency, West Java

Abstract

The rapid advancement of the internet has resulted in a steady rise in the number of users each year. In Indonesia, 87.13% of the population accesses the internet primarily for social networking or to engage with various media platforms collectively known as social media. Through these platforms, users interact by commenting on shared content, creating a form of information exchange widely recognized as Electronic Word of Mouth (eWOM). This research aims to explore how Electronic Word of Mouth and tourism product attributes shape consumer responses, particularly regarding their decision to visit The Talaga Bodas Crater Hot Spring in Tarogong, Garut, West Java. Additionally, it examines the extent to which eWOM and the characteristics of tourism products influence visitors' selection of this destination. The study employs descriptive and verification research methods. Data collection was conducted through randomly distributed surveys targeting 100 respondents who had previously visited The Talaga Bodas Crater Hot Spring. Various analytical techniques were applied, including multiple linear regression analysis, correlation coefficient evaluation, de...