The Effectiveness Pusat Layanan Usaha Terpadu (PLUT) in Empowering Micro Enterprises in Batu City

Abstract

Batu City’s economy is primarily supported by the tourism and agricultural sectors. Currently, micro enterprises in Batu City are facing various challenges that require effective solutions. In response, the Department of Cooperatives, Micro Enterprises, and Trade has established the Integrated Business Service Center (PLUT). PLUT provides facilities and support to help the community develop local resources through empowerment programs. This research aims to evaluate the effectiveness of PLUT and identify appropriate strategies for empowering micro enterprises in Batu City. This research using a descriptive method with a quantitative approach. Data were collected through questionnaires and observations. The research results show that PLUT services are included in the effective category. In the strategy using SWOT analysis with an IFAS score of (+) 6.889 and EFAS with a score of (+) 2.625. From the data analysis it can be concluded that PLUT Batu City has good opportunities among the various existing threats. PLUT Batu city is in quadrant I (the growth/aggressive strategy), indicating that PLUT Batu City needs to use strength to take advantage of existing opportunities in managing PLUT with the aim of empowering Micro Business actors in Batu City.