The Effect of Financial Psychoeducation on Mental Budgeting and Consumer Decision MakingOn Generation Z E-Commerce Consumers

Abstract

Shopping is one of the human activities. Although basically this activity is indeed driven by needs, there are times when this activity becomes excessive where the impulse that arises is to fulfill desires, lifestyles, or social status that are unlimited in nature. Excessive spending behavior patterns can make individuals no longer able to control their finances. Decision-making in shopping is also partly determined by how strong the budgeting mentality of the individual has. A strong budgeting mentality will be able to control excessive shopping behavior, and vice versa. Financial psychoeducation can conceptually be one of the effective interventions to increase knowledge and information about the use of money. This study aims to find out whether there is an influence of psychoeducation on mental budgeting and consumer decision making in generation Z. This study is an experimental quantitative study using the Posttest Only Control Group Design. The population used was 45 participants and were selected based on the purposive sampling technique. Participants were divided into a control group and experimental group. Both groups will undergo a posttest by filling out questionnaires and role pl...