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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 527-530

Social Media Marketing Implementation: Lesson Learn from Petung Park, Belik Village

  1. Andhy Setyawan
  2. Naif Santoso
  3. Grace Felicia Djayapranata
Volume 22 · 2025 Pages 527-530 e-ISSN 3047-857X English

Abstract

This qualitative case study investigates the role of social media in increasing visits and revenue at Petung Park, a rural tourism destination in Mojokerto.

Keywords

  • Social media
  • tourism marketing
  • Petung Park
  • influencer collaboration

Citation

Andhy Setyawan, Naif Santoso, Grace Felicia Djayapranata. (2025). Social Media Marketing Implementation: Lesson Learn from Petung Park, Belik Village. Proceedings of the International Symposium on Management, 22, 527-530.

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