Proceedings are open access

Published by Universitas Surabaya

See you at INSYMA 24

e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 390-396

Martapura Beads MSME Performance: Product Innovation and Market Orientation

  1. Aditya Kristianto Gozali
  2. Anna Nur Faidah
  3. Akhmad Supriyanto
  4. Sudirwo
Volume 22 · 2025 Pages 390-396 e-ISSN 3047-857X English

Abstract

This study analyzes how product innovation and market orientation impact MSME performance in East Martapura's bead craft industry. Using a quantitative approach with multiple linear regression, the research highlights the positive effect of innovation and mixed results for market orientation.

Keywords

  • MSMEs
  • product innovation
  • market orientation
  • MSME performance
  • bead crafts

Citation

Aditya Kristianto Gozali, Anna Nur Faidah, Akhmad Supriyanto, Sudirwo. (2025). Martapura Beads MSME Performance: Product Innovation and Market Orientation. Proceedings of the International Symposium on Management, 22, 390-396.

BibTeX RIS