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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 248-253

Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City

  1. Ernita Dian Puspasari
  2. Yogi Faikur Rahman
  3. Fatmasari Endayani
  4. Muhammad Rizki Firdaus
Volume 22 · 2025 Pages 248-253 e-ISSN 3047-857X English

Abstract

This study analyzes perceived risk, benefit, trust, and brand image in shaping purchase intentions and decisions in Malang’s e-commerce context using SEM-PLS.

Keywords

  • Brand Image
  • Perceived Benefits
  • Perceived Risk
  • Purchase Decision
  • Purchase Intention

Citation

Ernita Dian Puspasari, Yogi Faikur Rahman, Fatmasari Endayani, Muhammad Rizki Firdaus. (2025). Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City. Proceedings of the International Symposium on Management, 22, 248-253.

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