Economic Potential Development Analysis Palasari Tourism Village, Jembrana Regency, Bali Using the Photovoice Technique

Abstract

Palasari Village has the agriculture, livestock and tourism sectors as economic drivers. The tourism sector is a potential sector to be developed to create jobs and increase the income of the population. Palasari Village needs further research to develop its economic potential. This research is qualitative research with photovoice analysis techniques through Participatory Action Research (PAR) to analyze the tourism sector of Palasari Village. This study involved 20 participants from the younger generation and the elderly who are residents of Palasari Village. The object of the research is Palasari Village covering natural conditions, historical buildings, social and culinary interactions. The results of the study found 68 photos of culinary potential, historical tourist attractions, natural tourism, culture and social interaction. Development of tourism potential through entrepreneurship-based innovation. Increasing economic potential in the tourism sector through 1) procurement of accommodation facilities, 2) procurement of information and tourism centers, 3) branding of Palasari village into a tourist village.