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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 186-192

Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant

  1. Felix Nicholas Susanto
  2. Christina Rahardja
  3. Andhy Setyawan
Volume 22 · 2025 Pages 186-192 e-ISSN 3047-857X English

Abstract

This study investigates how CSR perception influences purchase intention, price fairness, and satisfaction among McDonald’s consumers in East Java, using SEM analysis on 180 respondents.

Keywords

  • Corporate Social Responsibility
  • Purchase Intention
  • Price Fairness
  • Satisfaction

Citation

Felix Nicholas Susanto, Christina Rahardja, Andhy Setyawan. (2025). Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant. Proceedings of the International Symposium on Management, 22, 186-192.

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