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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 146-150

Beyond the Plate: How Service, Taste, Ambience, and Price Shape Dining Loyalty

  1. Ade Asria Radiany
  2. Halek Mu’min
  3. Arya Dwiyatmika Bimantara
Volume 22 · 2025 Pages 146-150 e-ISSN 3047-857X English

Abstract

This research examines the influence of service quality, food quality, atmosphere, and pricing on customer satisfaction and revisit intentions in Surabaya’s restaurant scene. The study finds that food and service quality significantly influence loyalty outcomes.

Keywords

  • customer satisfaction
  • revisit intention
  • service quality
  • food quality
  • atmosphere
  • pricing strategy

Citation

Ade Asria Radiany, Halek Mu’min, Arya Dwiyatmika Bimantara. (2025). Beyond the Plate: How Service, Taste, Ambience, and Price Shape Dining Loyalty. Proceedings of the International Symposium on Management, 22, 146-150.

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